Color
Color Proportions
Port Discovery’s color system includes three application levels. The primary palette is reserved for marketing brand collateral. The secondary palette is applied alongside the primary color palette and reserved for callouts, CTAs, charts, and graphs. The diagram below should inform the proportions of your color application.
Primary Colors
Port Discovery’s primary palette should prioritize Grape, Lime, Berry, and Akebi over all other colors. The brand should lean into lighter layout applications with high-contrast sections/layouts. This ensures that our brand feels clean, fun, and friendly.
In any instance where you cannot color match, i.e. for custom shirts or giveaways, attempt to match as close as possible to ensure we maintain a cohesive brand identity.
#3D1E65
61, 30, 101
91, 100, 28, 18
#84BD00
132, 189, 0
53, 3, 100, 0
#E31C79
227, 28, 121
5, 98, 20, 0
#8564AB
144, 99, 205
54, 69, 0, 0
Secondary SWEET Colors
Port Discovery's accent colors are Quandong, Pawpaw, and Orange. This secondary palette should be reserved for color expansion in charts, to draw attention to calls-to-actions such as buttons, and for callouts. Successful application of a secondary palette will ensure a balanced design that draws the user’s eye to essential information while conveying clear messaging.
Tertiary Colors
Port Discovery’s tertiary palette should be reserved for accents. Successful application of the tertiary palette will ensure a balanced design that draws the user’s eye to key information while conveying clear messaging.