Iconography
Icon pack
Apply iconography to make complex content more digestible. Like every element in our brand toolkit, iconography must be created and applied consistently and intentionally. Our icon style is a universal, minimal stroke, with a fill accent. Apply consistent stroke, weight and compositional scale when selecting or building new icons.
Icon Dont's
Don’t distort, stretch or skew icon proportions by changing the ratio.
Don’t use alternative branded colors.
Don’t use other colors for the stroke or fill that might limit accessibility.
Don’t use iconography that combines more than one color.
Don’t add effects to the iconography; no drop shadows, glows, etc.
Don’t increase or decrease stroke weight.