Port Discovery Logo
Primary Logo
Port Discovery's primary logo consists of our text-only word mark with the port hole as the letter "o" in "Port." Because it’s our most frequently viewed asset, the logo must be applied consistently across all collateral. Never stretch, recreate, distort, or alter our logo in any application — only use it as provided.
logo variations
Port Discovery's brand consists of multiple variations of the original primary logo to help add versatility and functionality to the identity. You should use these logo marks only when the primary logo does not fit.
Components + Construction
Below are the components of Port Discovery's primary logo. Because the logo is the brand’s most frequently viewed assets, it is critical that they be applied consistently across collateral. The logos should never be stretched, re-created or distorted in any application. Only use logo artwork as provided. For consistency across brand assets, it’s critical that logo spacing, alignment, scale or shapes never be altered.
Clearspace
Clearspace is the negative space maintained around the logo and logo badge, allowing them to “breathe.” To maintain our logo’s integrity and ensure visibility, clear space must be free from graphics, text, or other logos and general clutter. The clear space around our primary logo is defined as the height of our word mark. When using the badge on its own, the clear space is defined as one-half the height of the badge.
Minimum Size
To ensure legibility across all mediums, our logo should never appear smaller than 200 pixels wide on a screen and .5 inches tall in print. When smaller logo applications are necessary, use the portal brand mark, which can appear as small as 20 px tall on a screen and under .25 inches tall in print.
Logo DonT’s
Don’t distort, stretch or skew logo proportions by changing the ratio.
Don’t rotate the wordmark or badge.
Don’t change colors or outline of the wordmark.
Don't put the logomark over a contrasting background that makes it hard to read.
Don’t add effects to the wordmark or badge; no drop shadows, glows, gradients, etc.
Don’t apply gradients to the primary logo.